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Oanh Dinh Yen Nguyen

Researcher Profile 6/10
Can Tho University · Business Administration
5 publications · 128 citations · h-index 5
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Information

An h-index of 5 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty39 citations
European Journal of Marketing · 2020 · DOI
Impacts of crisis emotions on negative word-of-mouth and behavioural intention: evidence from a milk crisis37 citations
Journal of Product & Brand Management · 2021 · DOI
Consumer intention and credit card adoption in Vietnam33 citations
Asia Pacific Journal of Marketing and Logistics · 2018 · DOI
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations14 citations
Journal of the Academy of Marketing Science · 2023 · DOI
The Consumer−E-retailer−Intermediary Triad: Why and When Unfairness Perceptions Undermine Ethicality and Consumer Repurchase Intention5 citations
Australasian Marketing Journal (AMJ) · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Can Tho University

T
Thanh-Sil Nguyen
Pharmacy
L
Le Tran Thanh Liem
Earth Sciences
P
Phan Nhân
Food Technology
T
Thi Sinh Vo
Chemistry
C
Cuong Tan Vo
Medicine and Pharmacy
N
Nhan Hong Pham
Medicine and Pharmacy

Same field Business Administration

N
Nguyen Thi Ngan
Vinh University
P
Phuoc Luong Le
Vietnam National Universit
T
Tinh Quang Dang
University Medical Center
N
Nguyen Cam Chi
Vietnam National Universit
B
Binh Quang Truong
University of Medicine and
T
Thu Thi Trinh
Vietnam Academy of Social
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Oanh Dinh Yen NguyenCan Tho University
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