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Pham Ngoc Hoang My

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Featured publications

Conspicuous consumption, luxury products and counterfeit market in the UK15 citations
The European Journal of Applied Economics · 2016 · DOI
Evaluating the quality of Kols’ reviews on fashion Via Tiktok1 citations
Tạp chí Nghiên cứu Tài chính - Marketing · 2024 · DOI
BRAND VALUE OF PUBLIC UNIVERSITIES IN HO CHI MINH CITY, VIETNAM
The EUrASEANs journal on global socio-economic dynamics · 2019 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Pham Ngoc Hoang MyUniversity of Finance - Marketing
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