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Pham Thi Minh Ly

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An h-index of 12 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Behavioural intentions of using virtual reality in learning: perspectives of acceptance of information technology and learning style166 citations
Virtual Reality · 2018 · DOI
Business model innovation through the application of the Internet-of-Things: A comparative analysis153 citations
Journal of Business Research · 2021 · DOI
The effect of authenticity perceptions and brand equity on brand choice intention102 citations
Journal of Business Research · 2019 · DOI
Fuzzy AHP analysis of Internet of Things (IoT) in enterprises95 citations
Technological Forecasting and Social Change · 2018 · DOI
How the creative mindset affects entrepreneurial success in the tourism sector: the mediating role of innovation capability52 citations
International Journal of Contemporary Hospitality Management · 2021 · DOI
An FsQCA Investigation of eWOM and Social Influence on Product Adoption Intention44 citations
Journal of Promotion Management · 2020 · DOI
Analysis of Social Media Influencers and Trends on Online and Mobile Learning42 citations
The International Review of Research in Open and Distributed Learning · 2017 · DOI
Online reviews as a pacifying decision-making assistant41 citations
Journal of Retailing and Consumer Services · 2021 · DOI
Chemical Waste Management in the U.S. Semiconductor Industry41 citations
Sustainability · 2018 · DOI
Turning social endorsement into brand passion39 citations
Journal of Business Research · 2021 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Pham Thi Minh LyTon Duc Thang University
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