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Tram Huyen Thi Thai

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Featured publications

Modeling behavioral intention toward traveling in times of a health-related crisis37 citations
Journal Of Vacation Marketing · 2021 · DOI
Exploring the impact of experiential learning on students’ career intentions through vocational identity in the hospitality and tourism higher education1 citations
Higher Education Skills and Work-based Learning · 2026 · DOI
Motivation pathways from celebrity brand love to event co-creation and pay-a-premium intentions for generation Z consumers
International Journal of Event and Festival Management · 2026 · DOI
Effective Marketing Communications to Win the Local Market : Case: Rock Shop - Hard Rock Helsinki, Finland
Theseus (Ammattikorkeakoulujen) · 2018

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Tram Huyen Thi ThaiDa Nang University
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