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Phuong Nguyen Thu Tran

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Featured publications

When supplier development initiatives fail: Identifying the causes of opportunism and unexpected outcomes36 citations
Journal of Business Research · 2021 · DOI
Buyers' perspectives on improving performance and curtailing supplier opportunism in supplier development: A social exchange theory approach36 citations
Industrial Marketing Management · 2022 · DOI
Improving vegetable supply chain collaboration: a case study in Vietnam26 citations
Supply Chain Management An International Journal · 2021 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Phuong Nguyen Thu TranUniversity of Economics Ho Chi Minh City
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