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Ngo Giang Thy

Researcher Profile 5/10
University of Economics Ho Chi Minh City · Business Administration
19 publications · 27 citations · h-index 3
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Featured publications

Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)10 citations
SAGE Open · 2021 · DOI
CSR, marketing capabilities and human resource development: the endogenous role of network capabilities5 citations
European journal of training and development · 2022 · DOI
Association of Innovation and Entrepreneurial Orientation on SME Performance: The Case of Soc Trang Province Vietnam4 citations
International Journal of Management and Sustainability · 2022 · DOI
Effect of corporate social responsibility-moderated digital marketing on small and medium enterprises performance in the emerging market2 citations
Strategy and Leadership · 2025 · DOI
Impact of Innovations on SME Performance in Ho Chi Minh City (Vietnam)2 citations
Journal of Economics Finance and Management Studies · 2024 · DOI
Strategic orientation and firm performance: the role of digital technology2 citations
Strategy and Leadership · 2026 · DOI
Does innovation lead to firm growth through endogenous marketing expenditure for SMEs in Ho Chi Minh City (Vietnam)1 citations
International Journal of Entrepreneurship and Small Business · 2024 · DOI
An application of rough set theory to predict telecom customer churn1 citations
International Journal of Computing Science and Mathematics · 2024 · DOI
Market Segment Based On Customer Analytics: An Approach On The S Bank's Big Data (Vietnam)
Zenodo (CERN European Organization for Nuclear Research) · 2022 · DOI
An application of rough set theory to predict telecom customer churn
International Journal of Computing Science and Mathematics · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

M
Minh Hue Nguyen
Business Administration
H
Huy N. Nguyen
Physics
H
Hai Ho Nguyen
Psychology
Đ
Đoàn Anh Tuấn
Economics
H
Hai‐Ninh Do
Business Administration
L
Le Son Tran
Medicine and Pharmacy

Same field Business Administration

H
Hoang Thien Minh Tri
HCMC Hospital of Dermato V
N
Nhung Le
National Economics Univers
H
Huy Hoang Doan
Thuongmai University
T
Tien Son Nguyen
FPT University
N
Nguyen Thanh Trang
D
Dinh Van Uu
VNU University of Science
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Ngo Giang ThyUniversity of Economics Ho Chi Minh City
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