Phuong Thi Kim Tran

Researcher Profile 6/10

Da Nang University · Business Administration

27 publications · 1,016 citations · h-index 13

Information

🏛️Affiliation: Da Nang University
🔬Field: Business Administration
🆔ORCID: 0000-0001-8776-7738
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An h-index of 13 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Factors influencing customer's loyalty towards ride-hailing taxi services – A case study of Vietnam217 citations
Transportation Research Part A Policy and Practice · 2020 · DOI

Destination perceived quality, tourist satisfaction and word-of-mouth213 citations
Tourism Review · 2017 · DOI

Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam109 citations
Tourism Review · 2019 · DOI

Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination: the moderating role of visit frequency89 citations
Tourism Review · 2021 · DOI

Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam59 citations
Journal of Product & Brand Management · 2020 · DOI

The formation of passenger loyalty: Differences between ride-hailing and traditional taxi services55 citations
Travel Behaviour and Society · 2021 · DOI

Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, Vietnam45 citations
International Journal of Tourism Cities · 2023 · DOI

The influence of environmental concerns and psychosocial factors on electric motorbike switching intention in the global south42 citations
Journal of Transport Geography · 2023 · DOI

The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam40 citations
Journal of Hospitality and Tourism Insights · 2023 · DOI

Modeling behavioral intention toward traveling in times of a health-related crisis37 citations
Journal Of Vacation Marketing · 2021 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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