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Tessa Tien Nguyen

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An h-index of 6 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms46 citations
Journal of Product & Brand Management · 2022 · DOI
Enhancing sustainable supply chain management performance through alliance portfolio diversity: the mediating effect of sustainability collaboration29 citations
International Journal of Operations & Production Management · 2021 · DOI
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator28 citations
Journal of Research in Interactive Marketing · 2021 · DOI
Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms23 citations
Transportation Research Part D Transport and Environment · 2023 · DOI
Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness19 citations
Journal of Business Research · 2021 · DOI
Comprehensive association analysis of speech recognition thresholds after cisplatin‐based chemotherapy in survivors of adult‐onset cancer8 citations
Cancer Medicine · 2022 · DOI
When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainable supply chain performance under contingent conditions4 citations
Omega · 2025 · DOI
The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management: An Abstract2 citations
Developments in marketing science: proceedings of the Academy of Marketing Science · 2022 · DOI
When Learning from Limited Experience Takes Off: Linear/Curvilinear Relationships between Decision-Making Comprehensiveness and Sustainability Supply Chain Performance Under Contingent Conditions
SSRN Electronic Journal · 2024 · DOI
Navigating consumer permission in proximity marketing through social presence communication
Journal of Marketing Communications · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Tessa Tien NguyenUniversity of Economics Ho Chi Minh City
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