Thai-Ngoc Pham

Researcher Profile 6/10

Dong Thap University · Business Administration

7 publications · 42 citations · h-index 3

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Information

🏛️Affiliation: Dong Thap University
🔬Field: Business Administration
🆔ORCID: 0009-0006-1375-9296
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Featured publications

Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers26 citations
Cogent Business & Management · 2021 · DOI

Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence8 citations
Cogent Business & Management · 2024 · DOI

Consumer Sentiments: a Missing Link between Personality Traits and Purchase Intention toward Foreign Products - an Empirical Study on Young Vietnamese Consumers3 citations
Journal of Southwest Jiaotong University · 2020 · DOI

Determinants of electronic word of mouth perceived credibility : a study of cosmetic purchasing behavior3 citations
· 2016

Navigating Vietnamese Travelers Intention to Book Automated Services in Hotel1 citations
International Journal of Hospitality and Tourism Systems · 2024 · DOI

Understanding Vietnamese Tourists’ Re-Browse Intentions for Smart Tourism Apps1 citations
Tehnički glasnik · 2025 · DOI

Vietnamese Car (VinFast): Building a Global Brand
Business Cases Review · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: