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Thi Hang Nu Nguyen

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Featured publications

Leveraging social media marketing activities (SMMAs) to enhance consumer satisfaction and purchase intention for bio-cosmetics4 citations
Acta Psychologica · 2025 · DOI
Beyond convenience: exploring the determinants of continuance usage intentions in online food delivery services in Vietnam1 citations
International Journal of Research in Business and Social Science (2147-4478) · 2024 · DOI
A Marketing plan to increase brand awareness of Moller's Tran in Vietnam
· 2014
Beyond Convenience: Unveiling the Drivers of Continuance Usage Intentions in Online Food Delivery Services in Vietnam
SSRN Electronic Journal · 2024 · DOI

About the field of Psychology

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thi Hang Nu NguyenFPT University
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