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Thong Minh Phan

Researcher Profile 6/10
University of Economics Ho Chi Minh City · Business Administration
7 publications · 8 citations · h-index 1
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Information

Featured publications

Evaluating the efficacy of AI-Generated advertising: A cross-national analysis of customer responses on brand perceptions and customer engagement with evidence from Vietnam and Australia6 citations
Journal of Global Scholars of Marketing Science · 2026 · DOI
Exploring Consumer Sharing and Brand Advocacy in Computer-Generated Imagery (CGI) Video Advertising: A Cross-Cultural Study of Vietnam and Australia1 citations
Journal of International Consumer Marketing · 2025 · DOI
Blockchain-enabled green traceability for sustainable organic food: Impacts on trust, value co-creation and willingness to pay a premium1 citations
Green Technologies and Sustainability · 2026 · DOI
How can sponsored content by influencers affect users purchase intention Findings from a scenario-based survey approach
International Journal of Electronic Marketing and Retailing · 2025 · DOI
From transparency to identity: how blockchain-enabled signals shape symbolic meanings and willingness to pay a premium in sustainable fashion
Journal of Asia Business Studies · 2026 · DOI
From ethical algorithms to sustainable actions: Responsible AI recommendation signals in green consumer decision-making
Asian Journal of Business Ethics · 2026 · DOI
Harnessing AI for CSR Communication: Leveraging Credibility and Social Presence to Drive Responsible Consumption
Business Strategy & Development · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

M
Minh Hue Nguyen
Business Administration
T
Trần Đăng Khoa
Economics
N
Nguyễn Huỳnh Trang
Education
H
Ho Tien Dung
Business Administration
D
Do Thi Hien
History
C
Cham Thi Nguyen
Medicine and Pharmacy

Same field Business Administration

D
Duy Dang-Pham
RMIT Vietnam University
H
Hai Doan Duong
Hanoi University of Civil
T
Trung Dam-Huy Thai
University of Economics Ho
N
Ngo Trong Tuan
Electric Power University
H
Huong Trinh Thi Thu
Foreign Trade University
P
Pham Doan Ngoc Tuan
Can Tho University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thong Minh PhanUniversity of Economics Ho Chi Minh City
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