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Thuan Thi Nhu Nguyen

Researcher Profile 6/10
FPT University · Business Administration
8 publications · 91 citations · h-index 4
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Information

An h-index of 4 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Developing and validating five-construct model of customer satisfaction in beauty and cosmetic E-commerce63 citations
Heliyon · 2020 · DOI
Social Media Influencer and Cyberbullying: A Lesson Learned from Preliminary Findings10 citations
Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 2018
Marital Status and Satisfaction of Online Shoppers in the Beauty and Cosmetic Sector in Vietnam8 citations
Repository of TBU publications (Univerzita Tomase Bati ze Zline) · 2021 · DOI
Gender Differences in Determinants of Customer Satisfaction in Beauty and Cosmetic E-commerce6 citations
Journal of Asian Finance Economics and Business · 2020 · DOI
Should I Intervene? The Case of Cyberbullying on Celebrities from the Perspective of the Bystanders3 citations
Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 2018
Integrating Mindfulness and Career Development: Impacts on Students’ Entrepreneurial Mindset and Work Readiness1 citations
Springer proceedings in business and economics · 2025 · DOI
Factors that make a marketing cam-paign go viral : Case study: Campaign ”Share a Coke” by Coca Cola in Vietnam
· 2015
Exploring the Effect of Social Media Content of Virtual Influencers on Generation Z’s Purchase Intention: An Elaboration Likelihood Model Approach
Springer proceedings in business and economics · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — FPT University

N
Nguyen Nguyen Trung
Information Technology
Q
Quynh Xuan Pham
Education
H
Hung Le
Information Technology
N
Ngoc Tran Le
Agriculture
H
Ho Tra Giang
Business Administration
T
Thi Ngoc Thanh Nguyen
Information Technology

Same field Business Administration

C
Chi Minh Pham
RMIT Vietnam University
N
Ngan Thanh Nguyen
University of Economics Ho
H
Hoang Van Bao
Viet Duc Hospital
N
Nguyen Thi Thanh Hai
Hong Duc University
K
Kim Nguyen
Ho Chi Minh City Universit
H
Hieu Tran Nguyen Ngoc
Vietnam National Universit
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thuan Thi Nhu NguyenFPT University
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