Tran Thi Bich Hang

Researcher Profile 6/10

Thuongmai University · Business Administration

6 publications · 64 citations · h-index 1

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Information

🏛️Affiliation: Thuongmai University
🔬Field: Business Administration
🆔ORCID: 0000-0002-6411-1880
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Featured publications

Where Beta is going – case of Viet Nam hotel, airlines and tourism company groups after the low inflation period63 citations
Journal of Entrepreneurship and Sustainability Issues · 2020 · DOI

Digital Leadership and Retail Salesperson Performance1 citations
International Journal of Asian Business and Information Management · 2026 · DOI

Design and Development of a Portable Low-Cost Impedance Analyzer for Non-Invasive Early Cancer Detection
· 2025 · DOI

Factors affecting perceived sustainability of green-influencers
Journal of Asia Business Studies · 2026 · DOI

GREEN MARKETING AND SUSTAINABLE CONSUMER BEHAVIOR IN EMERGING MARKETS: A SYSTEMATIC LITERATURE REVIEW AND INTEGRATIVE FRAMEWORK FOR VIETNAM
TNU Journal of Science and Technology · 2026 · DOI

Smart Tourism Technologies and Revisit Intention in Vietnam’s Agritourism Destinations: An Expectation–Confirmation Model with Novelty and Worry
Digital Technologies Research and Applications · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: