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Truong Pham-Hong

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Featured publications

Ecotourism Choice Drivers: Role of Green Marketing, Green Innovation, and Receptivity to Green Communication3 citations
Journal of Human Earth and Future · 2025 · DOI
How website quality and users' technology acceptance enhance purchase intention toward beauty services? The mediating role of inspiration1 citations
International Journal of Innovative Research and Scientific Studies · 2025 · DOI
Integration of CSR and travelers’ ascription of responsibility toward electric ride-hailing continuous intention in Vietnam
Journal of Business Management and Economic Development · 2025 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Truong Pham-HongBanking Academy of Vietnam
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