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Van-Anh T. Truong

Researcher Profile 6/10
Da Nang University · Business Administration
4 publications · 38 citations · h-index 3
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Information

Featured publications

Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services21 citations
Journal of Product & Brand Management · 2024 · DOI
Applying the Zaltman metaphor elicitation technique on understanding place image12 citations
Journal of Asian Business and Economic Studies · 2019 · DOI
Cultural Tourism and City Branding in the Connected Age: The Case of Cities in Vietnam5 citations
Jurnal Pengurusan · 2020 · DOI
Universities and Cities : The Role of Vietnam Higher Education Institutions in City Branding
Institutional Repositories DataBase (IRDB) · 2020 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Da Nang University

Q
Quan V. Vo
Pharmacy
D
Doan Ngoc Phi Anh
Business Administration
P
Phuong Thi Kim Tran
Business Administration
T
Tan Hoa Nguyen
Mathematics
T
Thanh Binh Tran
Chemistry
T
Tran Thi Thuy Oanh
Education

Same field Business Administration

T
Tin Doan
Can Tho University
B
Bui Quang Thong
Vietnam National Universit
T
Thang Huy Nguyen
Pham Ngoc Thach University
T
Thi Tran
T
Thi Phuong Hien Tran
National Economics Univers
T
Thi Nguyen Hong Nguyen
Thuongmai University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Van-Anh T. TruongDa Nang University
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