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Van Thi Thanh Nguyen

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Featured publications

The impact of social media marketing on brand engagement and consumer-based brand equity in Vietnam’s automotive industry1 citations
Multidisciplinary Science Journal · 2025 · DOI
Valorisation by innovation in the water sector in Africa
Environmental Science & Policy · 2020 · DOI
Effectiveness and sustainability of integrated vector management programs in dengue prevention: literature review
· 2015
XDC Staking and Tokenomics -- Improvement Proposal: Enhancing Sustainability and Decentralization on the Eve of XDC 2.0
arXiv (Cornell University) · 2024 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Van Thi Thanh NguyenHo Chi Minh City University of Industry and Trade
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