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Viet Thao Tran

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An h-index of 7 places this researcher in Business Administration, within the top 10% of 2,078 profiles in this field in our directory.

Featured publications

Some Key Factors Affecting Consumers’ Intentions to Purchase Functional Foods: A Case Study of Functional Yogurts in Vietnam97 citations
Foods · 2019 · DOI
Consumer attitudes toward facial recognition payment: an examination of antecedents and outcomes49 citations
International Journal of Bank Marketing · 2021 · DOI
Evaluation of Factors Affecting the Transition to a Circular Economy (CE) in Vietnam by Structural Equation Modeling (SEM)22 citations
Sustainability · 2022 · DOI
Gyms’ indoor environmental quality and customer emotion: the mediating roles of perceived service quality and perceived psychological safety19 citations
Leisure Studies · 2021 · DOI
The Role of Social Media in the Purchase of Books: Empirical Evidence from Vietnam’s Publishing Industry13 citations
Publishing Research Quarterly · 2019 · DOI
Examining the Correlation among Economic Development, Foreign Direct Investment, and CO2 Emissions by Utilizing the VECM Model—Empirical Study in Vietnam10 citations
Sustainability · 2022 · DOI
Understanding Audiobook Apps’ Consumption Values and Their Implications for Promoting Audiobooks in Vietnam7 citations
Publishing Research Quarterly · 2022 · DOI
Evaluating the Attributes of Online Bookstores: Empirical Evidence from Young Consumers in Vietnam7 citations
Publishing Research Quarterly · 2019 · DOI
Intrinsic and Extrinsic Factors as Motivation Roles in Scientific Research Activities of Professors at Several Vietnamese Universities5 citations
SAGE Open · 2024 · DOI
Factors influencing the participation of Vietnamese enterprises in global value chains: Insights from the manufacturing and processing sectors3 citations
International Journal of Innovative Research and Scientific Studies · 2024 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Viet Thao TranVietnam Academy of Social Sciences
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