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Vinh Truong

Researcher Profile 6/10
RMIT Vietnam University · Business Administration
23 publications · 94 citations · h-index 5
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Information

An h-index of 5 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors21 citations
Journal of Marketing Analytics · 2023 · DOI
An Integrated Effectiveness Framework of Mobile In-App Advertising19 citations
AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 2019 · DOI
Machine Learning Optimization in Computational Advertising—A Systematic Literature Review7 citations
Studies in systems, decision and control · 2022 · DOI
Direct measurement forest carbon protocol: a commercial system-of-systems to incentivize forest restoration and management6 citations
PeerJ · 2020 · DOI
Optimizing mobile advertising using ad refresh interval5 citations
· 2016 · DOI
Textual emotion detection – A systematic literature review5 citations
Research Square · 2024 · DOI
A survey on large language models unlearning: taxonomy, evaluations, and future directions5 citations
Artificial Intelligence Review · 2025 · DOI
Optimizing Mobile Advertising Using Ad Refresh Interval4 citations
IEIE Transactions on Smart Processing and Computing · 2016 · DOI
Natural Language Processing in Advertising – A Systematic Literature Review4 citations
· 2022 · DOI
Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors4 citations
· 2020 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — RMIT Vietnam University

H
Huong Trang Pham
Business Administration
K
Khoi Minh Nguyen
Business Administration
H
Hieu Thai Trung
Earth Sciences
T
Thang Duc Ta
Business Administration
S
Son Vu
Information Technology
T
Tam Vi An Le
Finance and Banking

Same field Business Administration

T
Thi Thanh Huyen Nguyen
VinUniversity
G
Giang Hoang Minh Nguyen
Ton Duc Thang University
C
Chi Minh Pham
RMIT Vietnam University
P
Phuong Cam Pham
Vietnam National Universit
V
Vu Hai Thien Nga
Binh Duong University
D
Duong Ngoc Lang
Dalat University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Vinh TruongRMIT Vietnam University
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