Research Methods
Post a survey link with a reward in a big social media group and you may wake to 1,200 responses. A good share could be bots, speeders or one person submitting
Research Methods
A focus group is not eight interviews run at once to save time. This guide covers when to use one, how to compose groups, how to moderate so everyone speaks, an
Research Methods
Three weeks watching a classroom or a market can leave you with a few pages saying “lively atmosphere”. Here is how to observe with purpose and write field note
Research Methods
A sixty-minute interview in which the interviewer does most of the talking is close to useless. How to design an interview guide, probe without leading, take fi
