#in-depth interviews

AI in Research & Learning

Using AI Assistants for Qualitative Coding: You Still Have to Be the Analyst

Paste 30 interview transcripts into an AI assistant and get eight tidy themes in five minutes. Tempting, but that is not analysis. Where AI genuinely helps in q

24/09/2026 7 min read

Research Methods

In-depth interviews: writing the guide, probing well and knowing when to stop

A sixty-minute interview in which the interviewer does most of the talking is close to useless. How to design an interview guide, probe without leading, take fi

24/09/2026 7 min read