#thematic analysis

AI in Research & Learning

Using AI Assistants for Qualitative Coding: You Still Have to Be the Analyst

Paste 30 interview transcripts into an AI assistant and get eight tidy themes in five minutes. Tempting, but that is not analysis. Where AI genuinely helps in q

24/09/2026 7 min read

Research Methods

Coding and thematic analysis: from 200 pages of transcripts to findings that matter

Many qualitative results chapters are just a list of headings with quotes underneath. A real theme is an argued claim. Here is how to code, build themes and wri

24/09/2026 7 min read