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Anh Tran Tram Truong

Researcher Profile 6/10
Da Nang University · Business Administration
10 publications · 96 citations · h-index 4
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Information

An h-index of 4 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Knowledge recontextualization by returnee entrepreneurs: The dynamic learning perspective32 citations
Journal of International Management · 2022 · DOI
Engaging workers in resource-poor environments: the case of social enterprise in Vietnam31 citations
The International Journal of Human Resource Management · 2018 · DOI
Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services21 citations
Journal of Product & Brand Management · 2024 · DOI
Entrepreneurial identity play through cross-cultural experience: Insights from returnees11 citations
Journal of Business Venturing Insights · 2023 · DOI
Unpacking the process of overseas knowledge recontextualisation in returnee entrepreneurship - a learning perspective : a study of returnee entrepreneurs in Vietnam1 citations
· 2020
Online Customer Review Helpfulness on Tourism Super-Apps in Vietnam
· 2025 · DOI
Dynamics of Entrepreneurial Learning in Overseas Knowledge Recontextualization by Returnee Entrepreneurs
· 2020
Recontextualisation of International Knowledge by Returnee Entrepreneurs
· 2017
Unpacking Mixed Embedded Knowledge Structures: The Case of Returnee Entrepreneurs
· 2019
The paradox of virtual reality: examining the effects of virtual reality characteristics on destination avoidance
Quality & Quantity · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Da Nang University

V
Vo Thi Quynh Nga
Business Administration
T
Thang Hoang
Information Technology
V
Van‐Ngoc Pham
Civil Engineering
T
T.V. Vo
Physics
H
Huu Thanh Minh Nguyen
Education
T
Tuan Truong
Biology

Same field Business Administration

N
Nhut Tran Minh
Hoa Sen University
P
Phuong Nguyen Thu Tran
University of Economics Ho
H
Ha Linh Bui
National Economics Univers
T
Ty V. Tran
Ho Chi Minh City Universit
V
Vu Huong Ngan
VinUniversity
T
Trang Thi Dao
Banking Academy of Vietnam
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Anh Tran Tram TruongDa Nang University
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