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Hong Minh Ngoc Tran

Researcher Profile 5/10
FPT University · Psychology
20 publications · 4 citations · h-index 1
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Featured publications

Exploring Work Motivation and Job Effectiveness in Mekong Delta's Hospitality: A Study Utilizing Partial Least Squares Structural Equation Modeling3 citations
Journal of Chinese Human Resource Management · 2024 · DOI
The relationship between social media, willingness to interact and purchase intention of young Vietnamese towards an online movie streaming platform: a case study on FPT Play1 citations
International Journal of Electronic Customer Relationship Management · 2024 · DOI
AI Driven Ethical HRM Analytics for Predicting Sustainable Employee Performance: Evidence from SMEs in the Mekong Delta, Vietnam
· 2026 · DOI
How Perceived AI Enabled Service Features Shape User Trust in Mobile Network Services
· 2026 · DOI
The Impact of Electronic Commerce Experience on Online Purchase Intention: A Digital Consumer Behavior Perspective on Sokfarm Coconut Nectar Products
· 2025 · DOI
The Effects of AI-Based Product Recommendations and Targeted Ads on Impulse Buying Behavior on E-Commerce Platforms in Vietnam
· 2026 · DOI
Trust in AI Recommendations on Social Media and Green Purchase Intention: Evidence from Social Commerce Users in Vietnam
· 2026 · DOI
Digital Consumer Behavior & Social Media Usage: A Data-Driven Approach to Storytelling Campaign for Sokfarm
· 2025 · DOI
AI-Assisted Human Resource Management in Hospitals: Predicting Nurses' Turnover Intention Through Burnout
· 2026 · DOI
AI Enabled Upskilling and Work Engagement in Sustainable HRM: A Study of Education Employees in the Mekong Delta, Vietnam
· 2026 · DOI

About the field of Psychology

684researchers 6,866publications 75,313citations 3.0average h-index

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 69 National Economics University · 40 University of Economics Ho Chi Minh City · 39 FPT University · 33 Vietnam National University, Hanoi · 29

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — FPT University

N
Nhu Tran Huynh Tam
Psychology
C
Chi Thanh Vu
Agriculture
V
Van Thi Thanh Ho
Biology
H
Huong Dao Thi Thu
Education
G
Gia Hoang Phan
Automation
H
Hai-Yen Thi Bui
Business Administration

Same field Psychology

T
Tran Quyet Thang
108 Military Central Hospi
V
Vu-Anh Le
Nguyen Tat Thanh Universit
T
Thi Quynh Mai Tran
Hanoi University of Scienc
T
Tran Thị Ngoc Lan
Thuongmai University
L
Le Thi Ha
Foreign Trade University
T
Thong Huy Vu
National Economics Univers
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Hong Minh Ngoc TranFPT University
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