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Hai-Yen Thi Bui

Researcher Profile 5/10
FPT University · Business Administration
5 publications · 3 citations · h-index 1
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Information

Featured publications

Exploring the effects of brand risk management activities on brand security: a perspective from innovation stimulus as a moderator3 citations
Journal of Contemporary Marketing Science · 2022 · DOI
Influencer communication and Brand safety - barrier or driver for new cosmetics brands in entering emerging markets: an empirical research in Vietnam
Mendeley Data · 2026 · DOI
Influencer communication and Brand safety - barrier or driver for new cosmetics brands in entering emerging markets: an empirical research in Vietnam
Mendeley Data · 2026 · DOI
Improving brand safety through brand risk management activities: A case study of F&B enterprises in Vietnam
Annals of Computer Science and Information Systems · 2022 · DOI
Behind-the-scenes content of video advertisements, purchase intention and impulsive buying behaviour of office workers: an intercorrelation analysis of junk food in Vietnam
British Food Journal · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — FPT University

T
Tuong Cao Dinh
Education
A
Anh T. Nguyen
Information Technology
H
Ha Thai Nguyen
Metallurgy
A
Ai-Van Huynh
Business Administration
T
Trinh Ngoc Quy
Business Administration
Đ
Đặng Ngọc Minh Đức
Electronics

Same field Business Administration

H
Hao Yen Tran
Ho Chi Minh City Open Univ
D
Dao Thi Dai Trang
Duy Tan University
T
Thi Bach Yen Tran
Can Tho University
D
Duong Thi Phuong Hanh
Lac Hong University
Q
Quoc Hai Pham
University of Economics Ho
D
Duy Binh Luong
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Hai-Yen Thi BuiFPT University
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