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Hung Thanh Tang‐Le

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Featured publications

Effects of Product Transformation Salience on Green Brand Coolness and Green Purchase Intentions in Vietnam: Consumer Traceability Knowledge as Moderator4 citations
Business Strategy & Development · 2024 · DOI
Conducting Business in Vietnam: A Contemporary Commentary in Local Perspective
Preprints.org · 2025 · DOI
Gen Z and Safe Sex Practices: Drivers of Condom Purchase Intention in an Emerging Country
Health Marketing Quarterly · 2025 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Hung Thanh Tang‐LeUniversity of Economics Ho Chi Minh City
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