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My Van Dang

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Featured publications

The role of servicescape and social interaction toward customer service experience in coffee stores. The case of Vietnam64 citations
International Journal of Culture Tourism and Hospitality Research · 2020 · DOI
The Digital Incubator: Examining the Synergy Between Massive Open Online Courses and Generative Artificial Intelligence in Shaping Solopreneurial Intentions in Emerging Economy: Evidence from Vietnam
SSRN Electronic Journal · 2026 · DOI
The role of servicescape and social interaction toward customer service experience in coffee stores. The case of Vietnam
RePEc: Research Papers in Economics · 2020
When AI personalisation becomes persuasive: the roles of trust and consumer response in digital advertising
Research Square · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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My Van DangUniversity of Economics Ho Chi Minh City
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