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Tu Ngo Dan Thu

Researcher Profile 5/10
University of Economics Ho Chi Minh City · Business Administration
3 publications · 2 citations · h-index 1
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Information

Featured publications

Strategic orientation and firm performance: the role of digital technology2 citations
Strategy and Leadership · 2026 · DOI
Factors Influencing the Adoption of Online Advertising within Podcast Episodes among Generation Z in Ho Chi Minh City (Vietnam)
· 2023 · DOI
Experience Flow and Social Media Attitude toward Purchase Intention
Journal of Economics Finance and Management Studies · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

T
Thị Mai Phương Ngô
Medicine and Pharmacy
H
Hoang-Anh Ho
Economics
N
Ngô Minh Vũ
Economics
Đ
Đặng Văn Cường
Economics
T
Trung Dam-Huy Thai
Business Administration
K
Ky Nguyen Tran
Economics

Same field Business Administration

A
Anh-Vinh Le
The Vietnam National Insti
N
Nguyen Phong Nguyen
University of Economics Ho
N
Nguyen Thi Nhu Nguyet
Van Hien University
G
Ghi Nguyen Hai
108 Military Central Hospi
L
Long Pham
VNU University of Social S
N
Nguyen Mai Dang
Thuyloi University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Tu Ngo Dan ThuUniversity of Economics Ho Chi Minh City
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