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Le Minh Thanh To

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Featured publications

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping4 citations
Australasian Marketing Journal (AMJ) · 2026 · DOI
What keeps users loyal to ride-hailing? Insights from the sharing economy1 citations
Journal of Hospitality and Tourism Technology · 2026 · DOI
From significance to substance: making moderation meaningful in marketing research
Italian Journal of Marketing · 2026 · DOI
Author Correction: From significance to substance: making moderation meaningful in marketing research
Italian Journal of Marketing · 2026 · DOI

About the field of Psychology

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Le Minh Thanh ToUniversity of Economics Ho Chi Minh City
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