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Le Tan Buu

Researcher Profile 5/10
University of Economics Ho Chi Minh City · Business Administration
3 publications · 2 citations · h-index 1
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Featured publications

The Role of Sponsorship and Public Relations in Brand Equity Creation: An Exploratory of Vietnamese Consumers Perception of Soft Drinks2 citations
Journal of Food Products Marketing · 2020 · DOI
Internal factors affecting vegetable and fruit export performance of Vietnamese firms
Science & Technology Development Journal - Economics - Law and Management · 2019 · DOI
The relationship between antecedents of reverse logistics implementation and economic performance in retail: empirical study for the electronic sector
International Journal of Logistics Research and Applications · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

Q
Quoc Tan Phan
Business Administration
D
Diep Hoang Phan
Transport Engineering
Q
Quynh Hoa Le
Business Administration
T
Thanh Danh Le
Chemistry
M
Man V.M. Nguyen
Medicine and Pharmacy
D
Duy Khánh Phan
Automation

Same field Business Administration

P
Pham Ngoc Khanh
Industrial University of H
H
Ha Ngo Ngan
Van Lang University
L
Lam Hung Son
H
Huong Giang Vu
Hanoi Open University
A
Anh Tran Tram Truong
Da Nang University
M
Manh Huy Ta
Vietnam National Universit
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Le Tan BuuUniversity of Economics Ho Chi Minh City
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