FESK.COMYour global study desk
Email us
Home › Scholar › Long Thang Van Nguyen
COMPILEDopen profilenot managed by this scholar
L

Long Thang Van Nguyen

Researcher Profile 6/10
RMIT Vietnam University · Business Administration
71 publications · 890 citations · h-index 21
This is my profile

Information

An h-index of 21 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries75 citations
Journal of Marketing Communications · 2022 · DOI
Sustainability in fashion and textiles67 citations
Elsevier eBooks · 2019 · DOI
The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector47 citations
International Journal of Educational Management · 2020 · DOI
Preventing the COVID-19 Outbreak in Vietnam: Social Media Campaign Exposure and the Role of Interpersonal Communication45 citations
Health Communication · 2021 · DOI
Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels43 citations
Journal of Hospitality and Tourism Management · 2021 · DOI
Problem-based learning and the integration of sustainable development goals42 citations
Journal of Work-Applied Management · 2024 · DOI
Risk perception and COVID-19 preventive behaviors: application of the integrative model of behavioral prediction40 citations
The Social Science Journal · 2021 · DOI
The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?35 citations
Australasian Marketing Journal (AMJ) · 2019 · DOI
Sustainable reuse of fashion waste as flame-retardant mattress filing with ecofriendly chemicals33 citations
Journal of Cleaner Production · 2019 · DOI
When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity31 citations
Young Consumers Insight and Ideas for Responsible Marketers · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — RMIT Vietnam University

N
Nguyen Hieu Thao
Mathematics
M
Mai Hoang Thi
Business Administration
Y
Y. Ngoc Nhu Nguyen
Education
T
Tuan-Anh Hoang
Social Sciences
C
Chi Minh Pham
Business Administration
P
Pham Hung Anh
Electronics

Same field Business Administration

T
Tran Minh Phuong
Thuongmai University
P
Phuoc Tho Pham
Cho Ray Hospital
P
Pham Thanh Sang
Ho Chi Minh City Universit
N
Nguyen Tien Long
Institute of Mathematics
V
Van-Ho Nguyen
Vietnam National Universit
H
Huy Ngo Hoang
Hanoi Medical University
Verify at: ORCID Find works on Google Scholar ↗ Search Google ↗
The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

Suggest / Claim this profile

  
Profile aggregated from public sources. We respect scholars' rights to edit and remove information — all requests are processed promptly.
Long Thang Van NguyenRMIT Vietnam University
Claim
Original profile stored athocthuat.vn— two pages display the same database, verification syncs everywhere.