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My Bui

Researcher Profile 6/10
Hanoi Medical University · Business Administration
115 publications · 2,362 citations · h-index 29
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Information

An h-index of 29 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Modeling regret effects on consumer post‐purchase decisions148 citations
European Journal of Marketing · 2011 · DOI
Coordinated Care to Optimize Cardiovascular Preventive Therapies in Type 2 Diabetes102 citations
JAMA · 2023 · DOI
Healthy brands: establishing brand credibility, commitment and connection among consumers90 citations
Journal of Consumer Marketing · 2011 · DOI
The role of advertising in consumer emotion management90 citations
International Journal of Advertising · 2012 · DOI
When food is more than nutrition: Understanding emotional eating and overconsumption82 citations
Journal of Consumer Behaviour · 2013 · DOI
Vericiguat in patients with chronic heart failure and reduced ejection fraction (VICTOR): a double-blind, placebo-controlled, randomised, phase 3 trial77 citations
The Lancet · 2025 · DOI
That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption73 citations
Journal of Marketing · 2018 · DOI
E‐tail emotion regulation: examining online hedonic product purchases73 citations
International Journal of Retail & Distribution Management · 2013 · DOI
Understanding the power of hope and empathy in healthcare marketing71 citations
Journal of Consumer Marketing · 2017 · DOI
Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance70 citations
Journal of Consumer Marketing · 2021 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Hanoi Medical University

N
Nga Vu Thi
Medicine and Pharmacy
N
Nguyen-Thi Hai Anh
Medicine and Pharmacy
T
Thi Huong Bui
Medicine and Pharmacy
P
Pham Thanh Luan
Earth Sciences
V
Vu Ngoc Hieu
Medicine and Pharmacy
B
Bui Thi Huong Giang
Medicine and Pharmacy

Same field Business Administration

L
Le Van Cup
T
Tran Thi Bich Hang
Thuongmai University
T
Thi Khue Thu Ngo
Da Nang University
V
Vo Thi Nhu Trang
Pham Ngoc Thach Hospital
M
Minh Chau Doan
Hoa Sen University
S
Suong Thu Huynh
Hanoi University of Scienc
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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My BuiHanoi Medical University
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