Nguyen Le

Researcher Profile 5/10

FPT University · Business Administration

7 publications · 36 citations · h-index 2

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🏛️Affiliation: FPT University
🔬Field: Business Administration
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Featured publications

Preclinical Immune Response and Safety Evaluation of the Protein Subunit Vaccine Nanocovax for COVID-1926 citations
Frontiers in Immunology · 2021 · DOI

The Moderating Role of Trust in the Adoption of Self-Service Payment Systems by Consumers5 citations
Journal of Organizations Technology and Entrepreneurship · 2024 · DOI

Understanding sustainable urban transport adoption in emerging economy: A study of Gen Z's intention to use electric ride-hailing services in Vietnam2 citations
Acta Psychologica · 2025 · DOI

How Does Background Music at Stores Impact Impulse Buying Behavior of Young Customers in Vietnam?1 citations
Lecture notes in networks and systems · 2023 · DOI

Determinants of Green Travel Intention: The Interplay of Green Marketing Strategies and Subjective Norms1 citations
Challenges in Sustainability · 2025 · DOI

Social Media Marketing Plan for Kamome Restaurant1 citations
Theseus (Ammattikorkeakoulujen) · 2019

Brand Management in Luxury Marketing
Theseus (Ammattikorkeakoulujen) · 2020

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: