Nguyen Phuong Uyen

Researcher Profile 5/10

Vietnam National University Ho Chi Minh City · Business Administration

4 publications · 20 citations · h-index 3

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🏛️Affiliation: Vietnam National University Ho Chi Minh City
🔬Field: Business Administration
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Featured publications

Effects of Advertising Value and Attitude on the Purchase Intention Through Short-Form Video Advertising on Social Media: Empirical Research on Gen Z in Vietnam10 citations
· 2023 · DOI

Research on the Impact of Short-Form Video Advertising on Social Media on the Purchase Intention of Gen Z in Vietnam6 citations
Mediterranean Journal of Basic and Applied Sciences · 2023 · DOI

Discussion on Analysis of Effects of Short-Form Video Advertising on the Purchase Intention of Gen Z in Vietnam - And Future Research Directions4 citations
Asian Journal of Applied Science and Technology · 2023 · DOI

Analysis of Riverbank Changes of Go Gia River in Can Gio District in the Period of 2013–2021
Environmental science and engineering · 2023 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: