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Quang Nhut Ho

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Featured publications

Unravelling the digital transformation-product innovation nexus: the significance of knowledge sharing and transformational leadership in SMEs7 citations
J for Global Business Advancement · 2023 · DOI
Investigation Factors of Brand Personality Affecting on Purchase Intentions Towards Authentic Agricultural Products in Vietnam3 citations
International Journal of Analysis and Applications · 2023 · DOI
The Vietnamese context: the effects of brand personality and social media on purchase intentions of authentic agricultural products1 citations
J for Global Business Advancement · 2023 · DOI
Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future1 citations
J for Global Business Advancement · 2022 · DOI
The Influence Of Transformational Leadership And Learning Orientation On Firm Innovation1 citations
˜The œEuropean Proceedings of Social & Behavioural Sciences · 2020 · DOI
Investigation of the Gen Z Intention Toward Organica’s Products Purchase in Ho Chi Minh City, Vietnam
Springer proceedings in business and economics · 2026 · DOI
Unravelling the digital transformation-product innovation nexus: the significance of knowledge sharing and transformational leadership in SMEs
J for Global Business Advancement · 2023 · DOI
Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
J for Global Business Advancement · 2023 · DOI
The Vietnamese context: the effects of brand personality and social media on purchase intentions of authentic agricultural products
J for Global Business Advancement · 2023 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Quang Nhut HoHo Chi Minh City International University
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