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Thi Van Trang Tran

Researcher Profile 6/10
Ton Duc Thang University · Business Administration
4 publications · 1 citations · h-index 1
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Information

Featured publications

Active vs. Passive Hate! How Experience and Social Influence Affect Brand Hate1 citations
Journal of Global Marketing · 2026 · DOI
EVALUATING PARTNER PERFORMANCE IN SELECTION TO ENHANCE ORGANIZATIONAL PERFORMANCE WITH THE MEDIATING EFFECTS OF CO-CREATION
International Journal of Business and Society · 2025 · DOI
Partner performance from consideration in partner selection fostering organisational performance: An analysis of mediating roles of co-creation
J for International Business and Entrepreneurship Development · 2025 · DOI
What drives customer acceptance of Augmented Reality. The moderating role of consumer innovativeness and hedonic consumption
International Journal of Internet Marketing and Advertising · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Ton Duc Thang University

H
Huu-Dien Nguyen
Mechanical Engineering
V
V.H. Giang Phan
Pharmacy
T
Thai Huynh Phuong Lan
Agriculture
B
Bich Huu Tran
Medicine and Pharmacy
T
Tu Quynh Loan Ngo
Mining Engineering
S
Son-Lam VU
Information Technology

Same field Business Administration

N
Nguyen Thi Tan Tien
Thai Nguyen University
V
Van Hao Tran
Vinh University
T
Thanh Ba Truong
Da Nang University
S
S.T. Nguyen
Cho Ray Hospital
H
Hong Ngoc Nguyen
University of Economics Ho
C
Chon Trung Le
Vietnam National Universit
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thi Van Trang TranTon Duc Thang University
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