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An h-index of 11 places this researcher in Psychology, within the top 5% of 684 profiles in this field in our directory.

Featured publications

How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis84 citations
International Journal of Bank Marketing · 2023 · DOI
Metaverse Banking Service: Are We Ready to Adopt? A Deep Learning-Based Dual-Stage SEM-ANN Analysis68 citations
Human Behavior and Emerging Technologies · 2023 · DOI
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail51 citations
Asia Pacific Journal of Marketing and Logistics · 2024 · DOI
The Dark Sides of AI Advertising: The Integration of Cognitive Appraisal Theory and Information Quality Theory47 citations
Social Science Computer Review · 2024 · DOI
Understanding metaverse adoption in education: The extended UTAUMT model33 citations
Heliyon · 2024 · DOI
Are we ready for education in Metaverse? PLS-SEM analysis31 citations
Edelweiss Applied Science and Technology · 2024 · DOI
Are You Ready for Tapping into the Metaverse in Higher Education? Integrated by Dual PLS-SEM and ANN Approach19 citations
Studies in computational intelligence · 2023 · DOI
What Role Does AI Chatbot Perform in the F&B Industry? Perspective from Loyalty and Value Co-Creation: Integrated PLS-SEM and ANN Techniques18 citations
Journal of Law and Sustainable Development · 2023 · DOI
The Capability of E-reviews in Online Shopping. Integration of the PLS- SEM and ANN Method18 citations
International Journal of Professional Business Review · 2023 · DOI
Impulsive Buying and Compulsive Buying in Social Commerce: An Integrated Analysis using the Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM16 citations
SAGE Open · 2025 · DOI

About the field of Psychology

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Tri-Quan DangHo Chi Minh City University of Foreign Languages and Information Technology
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