Bao Ngoc Le

Researcher Profile 6/10

RMIT Vietnam University · Business Administration

39 publications · 192 citations · h-index 9

Information

🏛️Affiliation: RMIT Vietnam University
🔬Field: Business Administration
🆔ORCID: 0009-0002-9254-2159
✍️Profile incomplete — add information

An h-index of 9 places this researcher in Business Administration, within the top 10% of 2,078 profiles in this field in our directory.

Featured publications

Innovations in medical education in Vietnam28 citations
BMJ Innovations · 2021 · DOI

Food vloggers and their content: understanding pathways to consumer impact and purchase intentions23 citations
Journal of Trade Science · 2024 · DOI

Understanding female students’ entrepreneurial intentions: gender inequality perception as a barrier and perceived family support as a moderator17 citations
Journal of Entrepreneurship in Emerging Economies · 2024 · DOI

Benefits and Limitations of Text Messages to Stimulate Higher Learning Among Community Providers: Participants' Views of an mHealth Intervention to Support Continuing Medical Education in Vietnam17 citations
Global Health Science and Practice · 2017 · DOI

mCME project V.2.0: randomised controlled trial of a revised SMS-based continuing medical education intervention among HIV clinicians in Vietnam12 citations
BMJ Global Health · 2018 · DOI

Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category10 citations
Journal of Trade Science · 2025 · DOI

The Impact of Perceived Value on Consumers’ Positive Word-of-mouth Intention Toward Energy-efficient Appliances10 citations
International Journal of Energy Economics and Policy · 2024 · DOI

Implementing the mobile continuing medical education (mCME) project in Vietnam: making it work and sharing lessons learned9 citations
mHealth · 2019 · DOI

Barriers and enablers to people‐centred viral hepatitis care in Vietnam and the Philippines: Results of a patient journey mapping study9 citations
Journal of Viral Hepatitis · 2024 · DOI

Unpacking the “Black Box”: How an SMS-Based Continuing Medical Education Intervention Improved Medical Knowledge Among HIV Clinicians in Vietnam7 citations
Global Health Science and Practice · 2018 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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