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Han Nguyen

Researcher Profile 6/10
University of Economics Ho Chi Minh City · Business Administration
19 publications · 260 citations · h-index 5
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Information

An h-index of 5 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

The effective management of mergers126 citations
Leadership & Organization Development Journal · 2003 · DOI
The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors105 citations
Journal of Hospitality and Tourism Management · 2020 · DOI
Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media12 citations
Australasian Marketing Journal (AMJ) · 2021 · DOI
Culture, Social Structure, and Quandaries of Psychiatric Diagnosis: A Vietnamese Case Study8 citations
Psychiatry · 1992 · DOI
Advertising Appeals And Cultural Values In Social Media Commercials In Uk, Brasil And India: Case Study Of Nokia And Samsung5 citations
Zenodo (CERN European Organization for Nuclear Research) · 2014 · DOI
A Study on the Correlation among Cultural Adaptation Stress, Academic Motivation, Korean Excellence and Academic Achievement of International Students Residing in Korea: Focusing on International Students from China and Vietnam1 citations
Journal of MICE & Tourism Research · 2020 · DOI
Fostering employees' adoption of machine learning-enabled technologies in asset pricing1 citations
Management Decision · 2026 · DOI
Blurring of boundaries: Consumer self‐narratives in digital virtual leisure1 citations
International Journal of Consumer Studies · 2024 · DOI
Facebook Marketing for Fashion Industry1 citations
Theseus (Ammattikorkeakoulujen) · 2011
Luxury brands on social media: the influence of self-monitoring on user-generated content and positive electronic word of mouth
Journal of Fashion Marketing and Management · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

V
Vinh Pham
Physics
U
Uyen Nguyen
Medicine and Pharmacy
T
Thuy Thi Bich Tran
Education
D
Danh Ngọc Nguyen
Mathematics
T
Truong Dang Thuy
Economics
H
Hong Ngoc Nguyen
Business Administration

Same field Business Administration

S
Sy Long Pham
National Economics Univers
H
Hong Le Thi
Vietnam Maritime Universit
V
Vien Chi Le
108 Military Central Hospi
T
Tam Thi Thanh Nguyen
FPT University
H
Hai-Yen Thi Bui
FPT University
H
Hoang Ngoc Hien
Ho Chi Minh City Universit
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Han NguyenUniversity of Economics Ho Chi Minh City
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