Ngoc Bich Do

Researcher Profile 4/10

University of Economics Ho Chi Minh City · Business Administration

5 publications

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🏛️Affiliation: University of Economics Ho Chi Minh City
🔬Field: Business Administration
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Featured publications

Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises
Innovative Marketing · 2025 · DOI

Industry 4.0 technologies and firm innovation performance: dual mediators’ exploration in emerging market
Humanities and Social Sciences Communications · 2026 · DOI

Nghiên cứu về chất lượng dịch vụ trí tuệ và khả năng gia tăng sự phụ thuộc của người dùng trong môi trường giáo dục
Journal of Finance & Accounting Research · 2026 · DOI

Exploring xenocentrism in global brand consumption: insights from the Vietnam fashion industry and its implications for cultural adaptation
International Journal of Business and Emerging Markets · 2026 · DOI

Optimism or pessimism? Rethinking artificial intelligence experience in higher education institutions – the mediation and moderation analysis
Entrepreneurship Education · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: