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Phuong Nhi Nguyen Pham

Researcher Profile 5/10
University of Economics Ho Chi Minh City · Business Administration
3 publications · 28 citations · h-index 1
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Featured publications

What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention28 citations
International Review on Public and Nonprofit Marketing · 2022 · DOI
The effects of brand anthropomorphism and brand trust on perceived price fairness: examining the moderating role of brand stereotypes
The Journal of Marketing Theory and Practice · 2026 · DOI
Brand Anthropomorphism: A Bibliometric Analysis
Contemporary Management Research · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

H
Hoang-Anh Ho
Economics
T
Thanh-Qui Pham
Medicine and Pharmacy
P
Phuong Kim Thi Tran
Business Administration
T
Tran Thi Ngoc Hien
Psychology
T
Trung Thanh Bui
Economics
M
My Van Dang
Business Administration

Same field Business Administration

P
Phan Huu Quoc Viet
N
Nguyen Le Gia Bao
RMIT Vietnam University
N
Nhi Ngoc Yen Nguyen
University of Economics Ho
Q
Quyen Dinh Ha
Vietnam National Universit
N
Ngoc Thanh Vu
Vietnam National Universit
P
Pham Thi Minh Ly
Ton Duc Thang University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Phuong Nhi Nguyen PhamUniversity of Economics Ho Chi Minh City
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